How Google Reviews Help Search Rankings and SEO
Statistics show that about 82 percent of patients use search engines like Google to look for new providers. Google is the most visited, most credible search engine, and people trust the reviews on the platform. By having quality Google reviews, you can improve your rankings and SEO. In turn, this will increase your online visibility […]
How to Handle a 1-Star Review and Be HIPAA Compliant
Occasionally, an unhappy patient will leave a 1-star review online. How you respond to a negative review matters a lot. A recent survey from Press Ganey revealed that most patients read online reviews when selecting a healthcare provider. By properly addressing a poor review, you’re more likely to win your patient back, change prospects’ opinions […]
Give Your Patients an Online Review Option They Really Want
Research shows that 88 percent of consumers trust online reviews as much as word-of-mouth. Moreover, most patients use online reviews to decide where to seek care. While reviews are super important, many doctors feel uncomfortable requesting them. Fortunately, 70 percent of consumers, including healthcare consumers, are willing to leave reviews if asked to do so. […]
How to Get Online Reviews Without Lifting a Finger
Do you know how critical online reviews are for your practice? They are a crucial component of search engine rankings and new patient acquisition. Keep reading to learn more about the importance of online reviews and how you can get more online reviews without lifting a finger! Why Do Online Reviews Matter? Increase Your Ranking […]
Why Negative Reviews are Actually Good for Your Practice
Why Negative Reviews are Actually Good for Your Practice You might be thinking, ‘Negative reviews are bad. There’s no way they can be a good thing for my practice.” And to be clear, if you only have negative reviews then yes, they’re definitely bad for your online reputation. However, having a few sprinkled between your […]
Protected Health Information in Reviews
Patient reviews and testimonials are important for your practice. Prospective patients use them to determine if they should visit you, search engines use them as a ranking signal, and you use them to showcase your team and expertise. However, getting reviews and publishing them in healthcare is different than most industries. Mainly because of HIPAA. […]
Search Results and SEO – Reviews Matter!
Reviews Affect Your Business’s Appearance in Search Results Reviews about your business don’t only affect the individuals who are searching for your business specifically but also reach a much larger audience. Keep in mind, consumers don’t generally seek out your business in particular but find you during a broad online search. A vast majority of […]
Our Take on The Bright Local 2016 Review Study
We here at MDidentity love the folks over at Brightlocal. They are a smart sophisticated group that are constantly striving to keep the rest of us current on many issues in the online profile realm. Some of the most important online profiles are, of course, review sites and a practice’s medical reputation is shaped by […]
Why You Need To Pay Attention To Reviews
As a physician, medical practice administrator or possibly even a medical marketing expert you’ve been hearing the buzz for the past few years of the importance of your online medical reputation. You have probably even heard a lecture or two and online chatter about the importance of reviews. You most likely follow all the hype […]